E-centives Smarter Internet Coupons Guide powers Consumer Packaged Goods (CPG) marketers with 10 best practices they can employ throughout the marketing lifecycle—from awareness and trial, to loyalty and retention, to relationship building—in order to ensure their online coupon programs succeed. The Guide reveals how marketers who use the latest Internet coupon technologies such as advanced security controls, well-integrated distribution capabilities, and granular measurements, position themselves to make the greatest gains. Readers will acquire a new couponing mindset and discover why all of today’s Internet coupons are not created equal.